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HubSpot

HubSpot to Excel (XLSX) Converter

Auto-flatten HubSpot CRM contacts, deals, and custom properties into clean Excel tables.

raw_data.json
Input: Nested JSON
{
  "orders": [
    {
      "id": "ORD-001",
      "customer": {
        "name": "Alex Chen",
        "email": "alex@tech.co"
      },
      "items": ["Laptop", "Mouse"],
      "total": 1299.99
    },
    {
      "id": "ORD-002",
      "customer": {
        "name": "Sarah Jones",
        "email": "sarah@design.io"
      },
      "items": ["Monitor"],
      "total": 349.50
    }
  ]
}
Flattening Nested Objects...
Output: Clean Table
4 Columns Found
IDCustomer NameItemsTotal
ORD-001Alex ChenLaptop, Mouse$1,299.99
ORD-002Sarah JonesMonitor$349.50
Done (0.02s)
No Data Upload
GDPR/HIPAA Compliant
Instant Processing
Free to Use
10,000+
Files Converted
500+
Business Analysts
100%
Private & Secure
1

Trusted by Ops Professionals

Join thousands of ops, support, and admin professionals who trust JsonExport for secure, fast JSON to Excel conversions

Saves 3 hours weekly

“I used to spend 3+ hours every week converting HubSpot JSON exports to Excel for my manager. JsonExport cut that down to 5 minutes. The auto-unescape feature handles our double-encoded data flawlessly.”

SK

Sarah K.

RevOps Manager at Fortune 500 Retail Company

HIPAA compliant

“Privacy was my #1 concern. Other tools required uploading patient data to their servers. JsonExport processes everything client-side, which means we're HIPAA compliant. Absolute game-changer for our team.”

MR

Michael R.

Salesforce Admin at Healthcare Analytics (2,500+ employees)

Auto-unescape magic

“Google Analytics JSON exports used to be a hassle to convert. Other tools either crash or require uploads to their servers. JsonExport's auto-unescape handles our double-encoded data flawlessly. Plus it's completely free!”

JT

Jennifer T.

Marketing Ops Manager at SaaS Startup

No coding required

“Converting Shopify order JSONs with nested line items used to be a nightmare. JsonExport's nested view makes it easy to see relationships, then export to flat Excel for reporting. No Python skills needed.”

DL

David L.

E-commerce Operations Lead at Mid-size Retail (500+ stores)

30 min → 2 min

“We pull Stripe transaction data daily. The timestamp conversion and metadata flattening features save me from writing custom scripts. What used to take 30 minutes now takes 2.”

RM

Rachel M.

Financial Administrator at Fintech Company

Frequently Asked Questions

Everything you need to know about converting JSON to Excel

Absolutely safe! JsonExport processes everything in your browser using JavaScript. Your data never leaves your computer - no uploads, no servers, 100% private.

Quick Answer

To fix nested HubSpot data in Excel, paste your JSON export below. We automatically flatten the deeply nested objects into a clean table, processing everything locally in your browser so your CRM data stays private.

Why use HubSpot to Excel (XLSX) Converter?

HubSpot data exports often contain complex, deeply nested JSON properties. Traditional online converters just output `[object Object]` for these fields. JsonExport solves this by thoroughly flattening your HubSpot data 100% in your browser.

Native Support

Specifically tuned to handle the quirks and nested structures of HubSpot JSON data.

Fixes `[object Object]` columns instantly
Smart Flattening for complex nested properties
100% Client-Side Processing (GDPR/Compliance Safe)
Perfect for analyzing HubSpot API dumps
HubSpotLive Transformation Architecture

How JsonExport Flattens HubSpot Data

Trello Board Export with cards, lists, checklists, and members. Nested objects and complex arrays are unpacked into clean spreadsheet columns automatically.

Before: Raw HubSpot Nested JSON
{
  "id": "64f1a2b3c4d5e6f7a8b9c0d1",
  "name": "Product Sprint 2026",
  "desc": "Q3 Engineering & Design Sprint",
  "closed": false,
  "lists": [
    {
      "id": "list_01",
      "name": "In Progress",
      "closed": false,
      "pos": 1
    },
    {
      "id": "list_02",
      "name": "Ready for QA",
      "closed": false,
      "pos": 2
    },
    {
      "id": "list_03",
      "name": "Done",
      "closed": false,
      "pos": 3
    }
  ],
  "cards": [
    {
      "id": "card_101",
      "name": "Implement D1 SQLite Telemetry Worker",
      "desc": "Zero-cost telemetry endpoint for conversion stats",
      "idList": "list_01",
      "listName": "In Progress",
      "due": "2026-08-30T17:00:00.000Z",
      "dueComplete": false,
      "labels": [
        {
          "id": "lbl_1",
          "name": "Backend",
          "color": "blue"
        },
        {
          "id": "lbl_2",
          "name": "Priority",
          "color": "red"
        }
      ],
      "checklists": [
        {
          "id": "chk_1",
          "name": "Tasks",
          "checkItems": [
            {
              "id": "item_1",
              "name": "Create schema.sql",
              "state": "complete"
            },
            {
              "id": "item_2",
              "name": "Wrangler binding",
              "state": "complete"
            },
            {
              "id": "item_3",
              "name": "CLI pull script",
              "state": "incomplete"
            }
          ]
        }
      ],
      "members": [
        {
          "id": "mem_1",
          "fullName": "Alex Developer",
          "username": "alexdev"
        }
      ]
    },
    {
      "id": "card_102",
      "name": "Design Platform Visual Transform Assets",
      "desc": "Authentic before/after SVG graphics for all converters",
      "idList": "list_02",
      "listName": "Ready for QA",
      "due": "2026-08-29T12:00:00.000Z",
      "dueComplete": true,
      "labels": [
        {
          "id": "lbl_3",
          "name": "Design",
          "color": "purple"
        }
      ],
      "checklists": [],
      "members": [
        {
          "id": "mem_2",
          "fullName": "Jordan UI",
          "username": "jordan_ui"
        }
      ]
    }
  ]
}
After: Flattened Excel (.xlsx) Columns
Clean Dot-Notation Columns
cards.0.checklistscards.0.desccards.0.duecards.0.dueCompletecards.0.idcards.0.idList
[{"id":"chk_1","name":"Tasks","checkItems":[{"id":"item_1","name":"Create schema.sql","state":"complete"},{"id":"item_2","name":"Wrangler binding","state":"complete"},{"id":"item_3","name":"CLI pull script","state":"incomplete"}]}]Zero-cost telemetry endpoint for conversion stats2026-08-30T17:00:00.000Zfalsecard_101list_01
Zero [object Object] errors

Specific Questions

How do I export JSON from HubSpot?

You can fetch your CRM objects using HubSpot's REST API (`/crm/v3/objects/contacts` or `/deals`) or download API payloads from HubSpot workflow webhooks. Paste the raw JSON response here for instant conversion.

Is it safe to paste HubSpot customer lists here?

Yes, absolutely. Unlike other converters, we do NOT upload your file to any server. All processing happens locally in your browser's memory.

How does it handle nested properties?

Our Smart Flattener automatically detects and flattens nested objects so that data like `properties.company_name` becomes a dedicated Excel column rather than a broken cell.

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